ABOUT NEWVISION97®
ART DOESN’T HAVE TO BE QUIET.
NEWVISION97® is a contemporary urban art project by German artist and designer Konstanze Viez.
FROM HAND TO DIGITAL.
FROM DIGITAL TO SPACE.
CREATED BY HAND. BUILT TO MAKE A STATEMENT.
Over the years, her work evolved into large-scale Pop Art-inspired collages and mixed-media pieces. Exhibitions brought the work into public view — and eventually into real spaces. In 2019, an encounter at an exhibition led to the first works being placed at Pentahotel Eisenach. Further projects for Pentahotels in Kassel and Wiesbaden followed, along with commissioned works and creative connections with Shell and Fritz-Kola.
What had once begun quietly in a sketchbook was now becoming part of places, interiors and people’s lives.
THE ARTIST BEHIND NEWVISION97®
NEWVISION97 began in 1997 with a quiet but defining decision: to stop creating what was expected.
German artist and designer Konstanze Viez put aside the traditional expectations of what her art should look like, picked up a sketchbook she called NEWVISION97 and simply started drawing — freely, intuitively and without trying to please anyone.
There was no plan for what those pages should become. And that was precisely the point.
That freedom became the foundation of her artistic language.
In 2020, Konstanze decided to take another step. She added formal design training to an artistic practice that had already been developing for decades, completing programmes in Graphic Design and Graphic Design for Mac between 2020 and 2024.
Typography, composition and digital design did not replace what had come before — they gave her new ways to express it.
Today, NEWVISION97® brings all of these chapters together: handmade origins, instinct, graphic design, urban expression and digital transformation.
And nearly three decades after opening that first NEWVISION97 sketchbook, one thing has never changed:
NO RULES. NO EXPECTATIONS. JUST START.
Every NEWVISION97 artwork begins by hand — with drawing, mixed media, typography, color and urban expression.
These handmade origins are transformed digitally, creating contemporary artworks that preserve the energy, texture and individuality of the original process.
The result is art made to give spaces character — bold, distinctive and unmistakably NEWVISION97.